New Delhi: A Spanish newspaper La Vanguardia is receiving massive criticism in India for using the snake charmer caricature to portray the growth of the Indian economy.
La Vanguardia’s front page graphics titled, La hora de la economia india (Indian economy hour) are shared by users on Twitter and LinkedIn while accusing the Spanish newspaper of being a ‘racist stereotype’ .
Calling the Spanish publication for ‘cultural caricature’, Nithin Kamath, CEO of Zerodha tweeted: ‘Pretty cool that the world takes notice, but the cultural caricature, a snake charmer to represent India, is a insult”.
“Time for the Indian economy,” says La Vanguardia, one of Spain’s leading daily newspapers.
Pretty cool for the world to notice, but the cultural caricature, a snake charmer to represent India, is an insult.
I wonder what it takes to make it stop; maybe global indian products? pic.twitter.com/YY3ribZIaq— Nithin Kamath (@Nithin0dha) October 13, 2022
BJP Lok Sabha MP for Bengaluru Central, PC Mohan, strongly criticized the Spanish weekly for the design of its cover page.
“The hour of the Indian economy” is the main subject of a Spanish weekly. While India’s strong economy is globally recognized, portraying our image as snake charmers even after decades of independence is sheer stupidity. Decolonizing the alien mindset is a complex undertaking,” Mohan tweeted.
“Indian Economy Hour” is the top story of a #Spanish weekly.
Whereas #IndiaThe strong economy is gaining global recognition, portraying our image as snake charmers even after decades of independence is sheer stupidity.
Decolonizing the alien mentality is a complex undertaking. pic.twitter.com/pdXvF7n4N7
— PCMohan (@PCMohanMP) October 13, 2022
While some users have said that it doesn’t matter what lens they use, what matters is that the growth of the Indian economy is noticed by foreign media.
Why are we even bothered by the perception of others? Our economy is much bigger than theirs and we are only at the beginning
— Ashok Sridharan (@pyotrilyitch) October 14, 2022
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